Hottest drops! New Arrivals

CLIENT: adidas Global

PROBLEM: How to announce the arrival of new shoes in the emails.

 IDEA: Let's drop it like it's hot! The idea is to create an email, in which in the header the shoe is dropped, and it lands at the bottom of the email. The inspiration is a mic drop. 

MY ROLE: concept + art direction

Email was very successful. We created 16 different versions with 16 different shoes. Email was translated into 17 languages, and was sent in 17 different countries, in the Western Europe.

Stick to Yourself - Direct Mail

CLIENT: adidas global

PROBLEM: How to make adidas online store customers return to the adidas online store?

 IDEA: At adidas.com you can find over 400 unique pieces not available anywhere else. Adidas.com offers endless options for personalisation. This is why the idea is simple: STICK TO YOURSELF. This direct mail is adidas stickers which you can arrange according to your personal taste. Or maybe even be more rebellious and stick them on a different brand?! Sooo... STICK TO YOURSELF!

MY ROLE: concept + art direction

Slide Out of the Ordinary - Direct Mail

CLIENT: adidas global

PROBLEM: How to make adidas online store customers return to the adidas online store?

 IDEA: At adidas.com you can find over 400 unique pieces not available anywhere else. adidas.com offers endless options for personalisation. To show that we created a slidable envelope. adidas logo is cut in the envelope. Each stripe is made from a different fabric.

MY ROLE: concept + art direction

Let Your Style Reflect You - Direct Mail

CLIENT: adidas global

PROBLEM: How to make adidas online store customers return to the adidas online store?

 IDEA: At adidas.com you can find over 400 unique pieces not available anywhere else. adidas.com offers endless options for personalisation. LET YOUR STYLE REFLECT YOU letters are made from a mirror.

MY ROLE: concept + art direction

CRM - discount email

How to give a 25% discount without lowering the value of a product?