Eva Przybyla
Art Director / Designer / Programmer
Hottest drops! New Arrivals
CLIENT: adidas Global PROBLEM: How to announce the arrival of new shoes in the emails IDEA: New shoes from adidas are so good, that they end the conversation. Let's drop them like a mic drop MY ROLE: concept + art direction + design
In the email's header we see the shoe being dropped. The sneaker lands on the banner at the bottom. It looks like it was dropped from a big height!
Email was very successful. We created 16 different versions with 16 different shoes. Email was translated into 17 languages, and was sent out in 17 different countries, in the Western Europe.
2. Stick to Yourself - Direct Mail
CLIENT: adidas global PROBLEM: How to make adidas online store customers return to the adidas online store? At adidas.com you can find over 400 unique pieces not available anywhere else. Adidas.com offers endless options for personalisation IDEA: We came up with stickers thanks to whom you STICK TO YOURSELF. Play with stickers and stick them whenever you like. Or maybe get rebellious and stick them on a different brand? MY ROLE: concept + art direction
3. Slide Out of the Ordinary - Direct Mail
CLIENT: adidas global PROBLEM: How to make adidas online store customers return to the adidas online store? At adidas.com you can find over 400 unique pieces not available anywhere else. adidas.com offers endless options for personalisation IDEA: To show that at adidas.com you can find many options for personalisation, we created a slidable envelope. adidas logo is cut in the envelope. Inside is a slidable cardboard. The cardboard is built from many different textures and fabrics, all available only at adidas.com MY ROLE: concept + art direction
4. Let Your Style Reflect You - Direct Mail
CLIENT: adidas global PROBLEM: How to make adidas online store customers return to the adidas online store? At adidas.com you can find over 400 unique pieces not available anywhere else. adidas.com offers endless options for personalisation IDEA: The idea is that the text LET YOUR STYLE REFLECT YOU is made from mirrors MY ROLE: concept + art direction
5. CRM - discount email
CLIENT: adidas global PROBLEM: How to give a 25% discount without lowering the value of products? IDEA: We are not giving you the discount. You need to steal it from us. You need to claim it. You need to crack the safe MY ROLE: concept + art direction
