adidas running | UltraBOOST All Terrain

CLIENT: adidas Running Global

PROBLEM: How to showcase all the features of the new all terrain adidas running shoe in the 30 seconds product video?

 IDEA: A running video in which every step is landed in different weather conditions, on a different surface. We called it giant loops.

MY ROLE: concept + art direction

Work in progress: before the shoot we made an animatic to perfect angles and takes. That saved lots of time later.

Product campaign | Ultraboost Parley 2018 | FROM THREAT INTO THREAD

I was working on the art direction, location scouting, models casting, hair styling, choosing photographers and the graphic design.