Skip your laundry as fast as you can skip this ad!

CLIENT: Dobbi (by Persil)

PROBLEM: How to introduce the new service in the 6s preroll? How to make people skip the preroll so it stays free for the advertiser?

IDEA: Let's turn the 6s preroll to our advantage! Idea is to use the 6s preroll to talk about the product benefit.  You can skip your laundry as fast as you can skip this ad!

MY ROLE: concept + art direction + design

You can skip your laundry (and dry cleaning) as fast as you can skip this ad (with Dobbi!) So skip skip skip it! Still here? Alright let's skip your laundry and dry cleaning We'll pick it up. We'll do our magic. We'll bring it back. When it suits you! So start skipping! Download Dobbi!

The first storyboard I drew:

Campaign assets produced by Colorbleed (with my art-direction), the production company:

The skippable pre-roll was loved so much, that the client wanted to translate it into outdoor.

Digital banners brought quite some traffic to the website!

For social media we made looped gifs. They go with clear descriptions. We had to follow the 20% text fb rule.

And that's the website!

To show how simple Dobbi is we created the icons.

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