Skip your laundry as fast as you can skip this ad!

CLIENT: dobbi (by Persil)

PROBLEM: Challenge for us was to introduce a new brand in a 6s YouTube pre-roll ad, and then to encourage the viewer to skip the ad, so it stays free.

IDEA: Idea is to use the link between skipping the laundry and skipping the pre-roll in our advantage. 

MY ROLE: concept + art direction + design

"You can skip your laundry (and dry cleaning) as fast as you can skip this ad (with Dobbi!) So skip skip skip it! Still here? Alright let's skip your laundry and dry cleaning We'll pick it up. We'll do our magic. We'll bring it back. When it suits you! So start skipping! Download Dobbi!"

The first storyboard I drew:

We made distinctive and original company assets to make sure the brand looks innovative and new.

Here is how the outdoor and the print look like.

Digital banners brought quite some traffic to the website.

For social media we made looped gifs. They go with clear descriptions. We had to follow the 20% text fb rule.

And that's the website.

To show how simple Dobbi is we created the icons.

ORDER   ->  PICK-UP   ->  WE DO MAGIC   ->  DELIVER