That's the selection of my favourite print ads

FEELS LIKE RUNNING

CLIENT: adidas running global

PROBLEM: How to advertise running shoes made for running in difficult conditions?

 IDEA: Bad weather? Yeah, with adidas Ultra Boost x ATR, running shoes made for bad weather conditions - it feels like running!

MY ROLE: concept + copywriting + art direction + graphic design

Print ad for an advertising agency with sport in its DNA 

CLIENT: TBWA\UNITED

PROBLEM: How to tell in a single print ad that we know everything about sport?

 IDEA: The print was targeted at Brand Managers and CEOs of sport related comapnies. We wanted to tell them that we know everything about their customers - about fans. That's why we created an anatomy of a fan. Let's show that we know everything about fans, inside-out, even on anatomical levels!

MY ROLE: concept + art direction

Print ad for Ploom TECH

CLIENT: JAPANESE TOBACCO INTERNATIONAL, Ploom TECH

PROBLEM: How to encourage tobacco smokers to try a new tobacco vaporizer? The task was to put emphasis on the rich taste of the new product.

 IDEA: Let's show face expressions of the people who tried the new vaporizer for the first time.

MY ROLE: concept + art direction + design

Print ad for Ploom TECH

CLIENT: JAPANESE TOBACCO INTERNATIONAL, Ploom TECH

PROBLEM: How to announce the biggest innovation in the world of tobacco?

 IDEA: In the world of tobacco a revolution is happening. It's a revolution without any smoke, ash, or burn. It's a quiet revolution. It's a revolution which brings a better future in the tobacco world.

MY ROLE: concept + art direction + design

Think bike!

CLIENT: It's an ad I made as an exercise

PROBLEM: In Warsaw, where I used to live, there are too many cars on the streets. It cases monstrous traffic jam.

 IDEA: I created a poster which in a simple way shows the advantage of cycling. You will always find a way through!

MY ROLE: concept + art direction + design + copywriting

Prints for UEFA - teenage girls

CLIENT: UEFA

PROBLEM: How to make teenage girls wanna play football?

 IDEA: Let's create an urge in teenage girls to become one of the #extraordinarygirls.

MY ROLE: concept + art direction + design

Print ad for Ministerie van Onderwijs, Cultuur en Wetenschap (Education, Culture and Science)

CLIENT:  Ministerie van Onderwijs, Cultuur en Wetenschap (Education, Culture and Science)

PROBLEM: Education sector suffers from lack of male teachers.

 IDEA: Only really confident guys are strong enough to do what they really want, without giving shit about the social stigma.

MY ROLE: concept + art direction + copywriting

Do you see more?

CLIENT:  Schoolproject

 MY ROLE: concept + art direction + copywriting