That's the selection of my favourite print ads

FEELS LIKE RUNNING

CLIENT: adidas running global

PROBLEM: How to advertise running shoes made for running in rain and low temperatures?

 IDEA: With ULTRA BOOST X ATR even the worst weather makes the perfect weather for running. 

MY ROLE: concept + copywriting + art direction + graphic design

Print ad for the ad agency with sport in its DNA 

CLIENT: TBWA\UNITED

PROBLEM: How to convince sport brand marketing managers to work with TBWA\UNITED, the sport agency?

 IDEA: The idea is to show that we know everything about the target group, on anatomical level. We created an anatomical drawing of a football fan with detailed descriptions.

MY ROLE: concept  + art direction + working closely with illustrators

Print ad for Ploom TECH

CLIENT: JAPANESE TOBACCO INTERNATIONAL, Ploom TECH

PROBLEM: How to encourage old tobacco smokers to taste a new tobacco vaporizer? 

 IDEA: The idea is to show surprised face expressions of people who tastes the vaporizer for the first time.

MY ROLE: concept + art direction + design

Print ad for Ploom TECH

CLIENT: JAPANESE TOBACCO INTERNATIONAL, Ploom TECH

PROBLEM: How to announce the biggest innovation in the world of tobacco?

 IDEA: The idea is to show the revolution which is happening in the world of tobacco. The revolution is peace-loving and harmonious. No burn, no smell of smoke, no ash. 

MY ROLE: concept + art direction + design

Think bike!

CLIENT: School Ad

PROBLEM: In Warsaw, where I used to live, there are too many cars on the streets. It cases monstrous traffic jam.

 IDEA: With a bike you always find a way through the streets jammed with cars.

MY ROLE: concept + art direction + design + copywriting

Prints for UEFA - teenage girls

CLIENT: UEFA

PROBLEM: How to make teenage girls wanna play football?

 IDEA: Joining your local female football club is like getting admitted to the club of the coolest, extraordinary girls. You will belong to the squat of #extraordinarygirls.

MY ROLE: concept + art direction + design

Print ad for Ministerie van Onderwijs, Cultuur en Wetenschap (Education, Culture and Science)

CLIENT:  Ministerie van Onderwijs, Cultuur en Wetenschap (Education, Culture and Science)

PROBLEM: Education sector suffers from a low number of male teachers.

 IDEA: The idea is to show guys is a stereotypically tough professions, but who weren't tough enough to really follow their own dreams. Only really confident guys are strong enough to do what they really want, without giving shit about the social stigma.

MY ROLE: concept + art direction + copywriting

Do you see more?

CLIENT:  School Ad

 MY ROLE: concept + art direction + copywriting