CLIENT: Project made for a competition (top 5 out of 1500 entries!) PROBLEM: Many foreign tourists who visit Warsaw don’t consider polish capital beautiful IDEA: Beauty is in the eye of the beholder. Me and my sister, we asked ourselves what would happen if each of us was given an opportunity to look at Warsaw with the professional’s eye. Like photographers do. We want to give people the tools to see the beauty of Warsaw. To be able to look at the capital once again, in a more excellent way. We called this tool the Warsaw Looker. It is a machine for looking. Frames of the city are chosen together with the best Warsaw based photographers MY ROLE: concept + art direction
This project is 5 years old, but I am still proud of the concept!