GO ELEMENTAL!

CLIENT: Reebok Global

PROBLEM: How to make good old Reebok cool again? How to convince the target group that Rbk is a brand for hard core sport enthusiasts?

 IDEA: Let's create a workout app. But... Not the normal one! This workout app pushes you to go out and train in severe weather conditions. Go elemental!

MY ROLE: concept + art direction + design

The idea is to use the meteorological data for the online banner campaign.

ACTIVATION

To create an indoor gym. But the weather conditions in the gym are the worst you can think of. For the toughest. For the Rbk enthusiasts.