GO ELEMENTAL!

CLIENT: Reebok Global

PROBLEM: How to convince amatour sporters that Rbk is a brand for hard core, fearless sport enthusiasts?

 IDEA: Whenever an extreme weather is approaching, Rbk encourages sport enthusiasts to go out and train. In the rain and against the wind. In the tremendous heat.

MY ROLE: concept + art direction + design

To execute the idea we came up with the workout app.  But... No, not the regular one! Go Elemental workout app pushes you to go out and train in extreme weather conditions. Go elemental.

Online banner campaign uses the meteorological data.

ACTIVATION

To activate the idea we came up with an indoor gym. The weather conditions inside the gym are extreme. For the toughest. Only for the Rbk enthusiasts.