Slime is a new product from Brazil that is getting traction from more markets. Slime is a trend that is still relevant for kids/teens and our products tap into those clear passion points by delivering on fruity but exciting ice cream. •Objective: Drive awareness for this new product by fully highlighting the excitement that Slime brings. In some markets where we have multiple flavors, the packaging is the same and it is a surprise for consumers which flavor they will get.

Slime is not just slime. It’s a cultural phenomenon. Ever since Nickelodeon first slimed a celebrity, the legend of the slime has grown. And now, everyone can now enjoy 3 great Nickelodeon Slime ice creams. They can experience the feeling of Slime taking over, surprising them, delighting them, invigorating their tastebuds.

This project earned me 2nd place in the Internal Unilever Design Awards 2021.