THIS IS HOW WE DO IT!

CLIENT: TeamNL

PROBLEM: Not everyone associates straight away the brand TeamNL with Dutch strong and fearless athletes. Our task was to create a brand campaign to enhance the image of TeamNL.

IDEA: Idea is to use powerful statement  ZO DOEN WE DAT / THIS IS HOW WE DO IT to show how do they do it. 

MY ROLE: concept + art direction +  design + a bit of modeling

We were faced with many parameters including budget and assets. But nothing could stop us. Because we couldn't shoot any new material, we came up with the solution to cut athletes out of the old, already shot footage. We created dynamic, powerful world, with camera panning from left to right. Athletes were to interact with key words, showing "how do they do it" by smashing zo doen we dat lockup mercilessly.  

Client about the campaign:

Thomas van Schaik, manager Marketing, Content en Sponsoring bij NOC*NSF: “Met deze campagne gaan we in 2018 de volle breedte van TeamNL laten zien; van atletiek tot zwemmen. Het hele jaar door meten Nederlandse sporters zich met de absolute wereldtop. We doen dat op onze eigen manier. Ambitieus, samen, eigenzinnig misschien. Maar we zijn trots op de onze sporters én alle oranje gekleurde supporters. Dat willen we met deze campagne graag uitdragen. Samen zijn we TeamNL, en zo doen we dat.”

What my favourite snowboarder said about the commercial makes me happy:

Cheryl Maas, Olympisch snowboardster: “De commercial is echt een coole en krachtige clip geworden. Gaaf dat ze ook beelden van mij erin verwerkt hebben. Samen met andere TeamNL-sporters kan ik zo laten zien waar TeamNL voor staat. Ik wil de hele wereld laten zien hoe prachtig mijn sport is. Ik geniet er zelf enorm van, ben blij met mijn sportleven. Door dat te delen hoop ik de rest van Nederland mee te laten genieten en te inspireren om ook elke dag het beste uit zichzelf te halen.”

Wij winnen veel te vaak voor hoe klein we zijn. Wij zijn eigenzinnig, onverschrokken en vol vertrouwen. Wij zijn TeamNL en zo doen we dat!

That's the very first rough concept of the storyboard I drew for the movie, and a few style frames prepared by me. 

After making the brand clip we translated the power of ZO DOEN WE DAT into the print. 

MEDAL ALARM

How to make sure that the biggest TeamNL fans know first about their team winning olympic medals?

We've came up with the medal alarm! 

Medal alarm was starting off on TeamNL app users' phones, and also on digital abris around dutch cities. 

Wanna see what we did for 2016 Summer Olympics?

TEAM NL - ECHT ORANJE

Our case film.

For digital outdoor we created looped gifs. It shows how hard athletes work.

Thanks to special-built billboards we were bringing people closer to the real Olympic Experience.

It's not easy to fit all TeamNL members on a single selfie! That is why we convinced them to use a pole vault stick as a selfie stick. It worked out!