CLIENT: Wall’s PROBLEM: How to introduce new Paddle-pop on the market. Focus of the campaign is unique product architecture and playfulness. MY ROLE: concept + art direction + design
Twisters are a thrilling treat from beginning to end. They are designed to be fun, a ride for your taste buds. The mix of fruity freshness and milky goodness keeps it exciting and the colours and product architecture shouts: FUN! We want to show how Twister is not just an ice cream – it’s an experience. It’s flavour having fun. A taste adventure, and yours starts now!